Content-oriented or persona-oriented? A text analytics of endorsement strategies on public willingness to participate in citizen science

Wei Wang 0215, Lihuan Guo, Yenchun Jim Wu, Mark Goh, Shouyi Wang. Content-oriented or persona-oriented? A text analytics of endorsement strategies on public willingness to participate in citizen science. Inf. Process. Manage., 59(2):102832, 2022. [doi]

@article{WangGWGW22,
  title = {Content-oriented or persona-oriented? A text analytics of endorsement strategies on public willingness to participate in citizen science},
  author = {Wei Wang 0215 and Lihuan Guo and Yenchun Jim Wu and Mark Goh and Shouyi Wang},
  year = {2022},
  doi = {10.1016/j.ipm.2021.102832},
  url = {https://doi.org/10.1016/j.ipm.2021.102832},
  researchr = {https://researchr.org/publication/WangGWGW22},
  cites = {0},
  citedby = {0},
  journal = {Inf. Process. Manage.},
  volume = {59},
  number = {2},
  pages = {102832},
}