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Content-oriented or persona-oriented? A text analytics of endorsement strategies on public willingness to participate in citizen science

Wei Wang 0215, Lihuan Guo, Yenchun Jim Wu, Mark Goh, Shouyi Wang. Content-oriented or persona-oriented? A text analytics of endorsement strategies on public willingness to participate in citizen science. Inf. Process. Manage., 59(2):102832, 2022. [doi]

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