Chong Wang, Achir Kalra, Cristian Borcea, Yi Chen. Viewability Prediction for Online Display Ads. In James Bailey, Alistair Moffat, Charu C. Aggarwal, Maarten de Rijke, Ravi Kumar, Vanessa Murdock, Timos Sellis, Jeffrey Xu Yu, editors, Proceedings of the 24th ACM International on Conference on Information and Knowledge Management, CIKM 2015, Melbourne, VIC, Australia, October 19 - 23, 2015. pages 413-422, ACM, 2015. [doi]
Abstract is missing.