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To Disguise or To Disclose? Effect of Mimicking News Articles on Sponsored Content Engagement

Quan Wang, Beibei Li. To Disguise or To Disclose? Effect of Mimicking News Articles on Sponsored Content Engagement. In Jan Pries-Heje, Sudha Ram, Michael Rosemann, editors, Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018. Association for Information Systems, 2018. [doi]

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Quan Wang

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Beibei Li

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