Quan Wang, Beibei Li. To Disguise or To Disclose? Effect of Mimicking News Articles on Sponsored Content Engagement. In Jan Pries-Heje, Sudha Ram, Michael Rosemann, editors, Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018. Association for Information Systems, 2018. [doi]
@inproceedings{WangL18-84,
title = {To Disguise or To Disclose? Effect of Mimicking News Articles on Sponsored Content Engagement},
author = {Quan Wang and Beibei Li},
year = {2018},
url = {https://aisel.aisnet.org/icis2018/ebusiness/Presentations/14},
researchr = {https://researchr.org/publication/WangL18-84},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018},
editor = {Jan Pries-Heje and Sudha Ram and Michael Rosemann},
publisher = {Association for Information Systems},
}