Consumer and Cultural Values Affecting Live Streaming Impulse Buying Behavior: A Cross-Cultural Study Between China and the United States

Pei Wang, Yiwen Li, Sindy Chapa, Zeyuan Jing. Consumer and Cultural Values Affecting Live Streaming Impulse Buying Behavior: A Cross-Cultural Study Between China and the United States. JTAER, 21(4), 2026. [doi]

Abstract

Abstract is missing.