Consumer evaluation of service brand extension based on gray preference analysis - researchr publication authors

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Jian-ling Wang, Sifeng Liu, Yao Guo Dang, Hai-jian Liu. Consumer evaluation of service brand extension based on gray preference analysis. In Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, Montréal, Canada, 7-10 October 2007. pages 2215-2218, IEEE, 2007. [doi]

This author has not been identified. Look up 'Jian-ling Wang' in GoogleThis author has not been identified. Look up 'Sifeng Liu' in GoogleThis author has not been identified. Look up 'Yao Guo Dang' in GoogleThis author has not been identified. Look up 'Hai-jian Liu' in Google

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