Jian-ling Wang, Sifeng Liu, Yao Guo Dang, Hai-jian Liu. Consumer evaluation of service brand extension based on gray preference analysis. In Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, Montréal, Canada, 7-10 October 2007. pages 2215-2218, IEEE, 2007. [doi]
Abstract is missing.