AI Agents for Sequential Promotions: Combining Deep Reinforcement Learning and Dynamic Field Experimentation

Wen Wang, Beibei Li, Xueming Luo, Xiaoyi Wang. AI Agents for Sequential Promotions: Combining Deep Reinforcement Learning and Dynamic Field Experimentation. In Joey F. George, Souren Paul, Rahul De', Elena Karahanna, Suprateek Sarker, Gal Oestreicher-Singer, editors, Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020. Association for Information Systems, 2020. [doi]

Abstract

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