Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers' perceptions of social commerce benefits - researchr publication

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Xuequn Wang, Xiaolin Lin, Marilyn K. Spencer. Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers' perceptions of social commerce benefits. Int J. Information Management, 45:163-175, 2019. [doi]

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