Michael Chuansan Wang, Stephen Shaoyi Liao, Roger Shijun Zhu, David Jingjun Xu, Huapin Chen, Weiping Wang. Evaluation on a Personalized Mobile Advertising System: a Comparative Approach. In Pacific Asia Conference on Information Systems, PACIS 2007, Auckland, New Zealand, July 4-6, 2007. pages 139, AISeL, 2007. [doi]
Abstract is missing.