Functional Bid Landscape Forecasting for Display Advertising

Yuchen Wang, Kan Ren, Weinan Zhang, Jun Wang, Yong Yu. Functional Bid Landscape Forecasting for Display Advertising. In Paolo Frasconi, Niels Landwehr, Giuseppe Manco, Jilles Vreeken, editors, Machine Learning and Knowledge Discovery in Databases - European Conference, ECML PKDD 2016, Riva del Garda, Italy, September 19-23, 2016, Proceedings, Part I. Volume 9851 of Lecture Notes in Computer Science, pages 115-131, Springer, 2016. [doi]

Abstract

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