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For Money, and for Fun: Exploring the Effects of Gamification and Financial Incentives on Motivating Online Review Generation

Xunyi Wang, G. Lawrence Sanders. For Money, and for Fun: Exploring the Effects of Gamification and Financial Incentives on Motivating Online Review Generation. In 25th Americas Conference on Information Systems, AMCIS 2019, Cancún, Mexico, August 15-17, 2019. Association for Information Systems, 2019. [doi]

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