Wenxing Wang, Shuying Sun, Xianglu Li. A Study on the Influencing Relationship of Key Factors in CRM. In Li Da Xu, A. Min Tjoa, Sohail S. Chaudhry, editors, Research and Practical Issues of Enterprise Information Systems II, Volume 2, IFIP TC 8 WG 8.9 International Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007), October 14-16, 2007, Beijing, China. Volume 255 of IFIP, pages 971-976, Springer, 2007. [doi]
Abstract is missing.