Use of social networking sites for product communication: A comparative study of Hispanics and non-Hispanic whites

Weirui Wang, Sigal Segev, Yu Liu. Use of social networking sites for product communication: A comparative study of Hispanics and non-Hispanic whites. Computers in Human Behavior, 49:86-93, 2015. [doi]

Authors

Weirui Wang

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Sigal Segev

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Yu Liu

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