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Should we keep the tradition or follow the trend? The optimal live-streaming e-commerce mode selection in a sustainable and circular supply chain under competition

Junbin Wang, Yangyan Shi, Victor Shi 0001, V. G. Venkatesh. Should we keep the tradition or follow the trend? The optimal live-streaming e-commerce mode selection in a sustainable and circular supply chain under competition. Annals OR, 355(2):2631-2659, December 2025. [doi]

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