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Using AI and ChatGPT in Brand Storytelling

Runyu Wang, Keng Leng Siau, Zili Zhang. Using AI and ChatGPT in Brand Storytelling. In Paul A. Pavlou, Vishal Midha, Animesh Animesh, Traci A. Carte, Alexandre R. Graeml, Alanah Mitchell, editors, 29th Americas Conference on Information Systems, AMCIS 2023, Panama City, Panama, August 10-12, 2023. Association for Information Systems, 2023. [doi]

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Runyu Wang

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Keng Leng Siau

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Zili Zhang

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