Runyu Wang, Keng Leng Siau, Zili Zhang. Using AI and ChatGPT in Brand Storytelling. In Paul A. Pavlou, Vishal Midha, Animesh Animesh, Traci A. Carte, Alexandre R. Graeml, Alanah Mitchell, editors, 29th Americas Conference on Information Systems, AMCIS 2023, Panama City, Panama, August 10-12, 2023. Association for Information Systems, 2023. [doi]
@inproceedings{WangSZ23-3,
title = {Using AI and ChatGPT in Brand Storytelling},
author = {Runyu Wang and Keng Leng Siau and Zili Zhang},
year = {2023},
url = {https://aisel.aisnet.org/amcis2023/sig_aiaa/sig_aiaa/14},
researchr = {https://researchr.org/publication/WangSZ23-3},
cites = {0},
citedby = {0},
booktitle = {29th Americas Conference on Information Systems, AMCIS 2023, Panama City, Panama, August 10-12, 2023},
editor = {Paul A. Pavlou and Vishal Midha and Animesh Animesh and Traci A. Carte and Alexandre R. Graeml and Alanah Mitchell},
publisher = {Association for Information Systems},
}