Enhancing Product Promotion in Social Networks: Leveraging Adaptive Discount-Offering and the Crowd Effect

Ziwei Wang, Jie Song 0002, Jingtong Zhao. Enhancing Product Promotion in Social Networks: Leveraging Adaptive Discount-Offering and the Crowd Effect. IEEE Trans. Engineering Management, 71:1613-1628, 2024. [doi]

Abstract

Abstract is missing.