Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods

Yung-Lan Wang, Gwo-Hshiung Tzeng. Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods. Expert Syst. Appl., 39(5):5600-5615, 2012. [doi]

Abstract

Abstract is missing.