Xin Wei Wang, Hock-Hai Teo. Perceptual and Conceptual Effects of Incidental Exposure to Web Ads. In Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012. Association for Information Systems, 2012. [doi]
@inproceedings{WangT12,
title = {Perceptual and Conceptual Effects of Incidental Exposure to Web Ads},
author = {Xin Wei Wang and Hock-Hai Teo},
year = {2012},
url = {http://aisel.aisnet.org/icis2012/proceedings/ResearchInProgress/80},
researchr = {https://researchr.org/publication/WangT12},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012},
publisher = {Association for Information Systems},
}