Dynamic Marketing Uplift Modeling: A Symmetry-Preserving Framework Integrating Causal Forests with Deep Reinforcement Learning for Personalized Intervention Strategies - researchr publication

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Jiyuan Wang, Yutong Tan, Bingying Jiang, Bi-Wu, Wenhe Liu. Dynamic Marketing Uplift Modeling: A Symmetry-Preserving Framework Integrating Causal Forests with Deep Reinforcement Learning for Personalized Intervention Strategies. Symmetry, 17(4):610, 2025. [doi]

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