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Altruism or Benefit seeking? Examining the effects of Personal Characteristics and Behavioral Beliefs on Online Shopper's attitude and Intention to be an Online Group Buying initiator

Kai Wang, Jeffrey C. F. Tai, Lun-Tung Liu, Yih-Ping Cheng. Altruism or Benefit seeking? Examining the effects of Personal Characteristics and Behavioral Beliefs on Online Shopper's attitude and Intention to be an Online Group Buying initiator. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 104, 2014. [doi]

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