Momentum in Social Media and Offline Car Sales after Automobile Recalls

Yen-Yao Wang, Tawei Wang, Roger Calantone. Momentum in Social Media and Offline Car Sales after Automobile Recalls. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

Abstract

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