An Empirical Study of Social E-commerce Platform on Users' Intention: Take WeChat E-commerce Group as an Example

Hong Wang, Yixin Wang, Ting Guo, Yibin Wang, Yikun Ou. An Empirical Study of Social E-commerce Platform on Users' Intention: Take WeChat E-commerce Group as an Example. In ICEME 2021: The 12th International Conference on E-business, Management and Economics, Beijing, China, July 17 - 19, 2021. pages 54-61, ACM, 2021. [doi]

Abstract

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