Analysis on Pricing Strategy of Live Streaming for Heterogeneous Consumers Considering Fairness Concern

Qinpeng Wang, Peng Wu, Yalan Su, Xiaoyuan Shi. Analysis on Pricing Strategy of Live Streaming for Heterogeneous Consumers Considering Fairness Concern. In Yong Shi 0001, Jianping Li 0001, Gang Kou, Daniel Berg, James M. Tien, editors, Proceedings of the 9th International Conference on Information Technology and Quantitative Management, ITQM 2022, Global Green Digital Economy: Challenges and Development, December 9-11, 2022, Beijing, China. Volume 214 of Procedia Computer Science, pages 1452-1459, Elsevier, 2022. [doi]

Abstract

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