Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation

Jian-Jun Wang, Ling-Yu Wang, Meng-Meng Wang. Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation. Electronic Commerce Research and Applications, 28:54-62, 2018. [doi]

Authors

Jian-Jun Wang

This author has not been identified. Look up 'Jian-Jun Wang' in Google

Ling-Yu Wang

This author has not been identified. Look up 'Ling-Yu Wang' in Google

Meng-Meng Wang

This author has not been identified. Look up 'Meng-Meng Wang' in Google