Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation

Jian-Jun Wang, Ling-Yu Wang, Meng-Meng Wang. Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation. Electronic Commerce Research and Applications, 28:54-62, 2018. [doi]

@article{WangWW18-3,
  title = {Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation},
  author = {Jian-Jun Wang and Ling-Yu Wang and Meng-Meng Wang},
  year = {2018},
  doi = {10.1016/j.elerap.2018.01.011},
  url = {https://doi.org/10.1016/j.elerap.2018.01.011},
  researchr = {https://researchr.org/publication/WangWW18-3},
  cites = {0},
  citedby = {0},
  journal = {Electronic Commerce Research and Applications},
  volume = {28},
  pages = {54-62},
}