The power of social learning: How do observational and word-of-mouth learning influence online consumer decision processes?

Fenghua Wang, Mohan Wang, Yan Wan, Jia Jin, Yu Pan. The power of social learning: How do observational and word-of-mouth learning influence online consumer decision processes?. Inf. Process. Manage., 58(5):102632, 2021. [doi]

Abstract

Abstract is missing.