Kanliang Wang, Yuan Wang, Jingtao Yao. A Comparative Study on Marketing Mix Models for Digital Products. In Xiaotie Deng, Yinyu Ye, editors, Internet and Network Economics, First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings. Volume 3828 of Lecture Notes in Computer Science, pages 660-669, Springer, 2005. [doi]
Abstract is missing.