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The Relationships among Presentation Mode, Product Type, Consumers' Product Knowledge, and Consumers' Purchase Intention in the E-Commerce Environment

Yu-Min Wang, Yi-Shun Wang, Ching-Hsuan Yeh, Min-Quan Xie. The Relationships among Presentation Mode, Product Type, Consumers' Product Knowledge, and Consumers' Purchase Intention in the E-Commerce Environment. In 37th Annual IEEE Computer Software and Applications Conference, COMPSAC 2013, Kyoto, Japan, July 22-26, 2013. pages 282-283, IEEE Computer Society, 2013. [doi]

Authors

Yu-Min Wang

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Yi-Shun Wang

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Ching-Hsuan Yeh

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Min-Quan Xie

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