Yu-Min Wang, Yi-Shun Wang, Ching-Hsuan Yeh, Min-Quan Xie. The Relationships among Presentation Mode, Product Type, Consumers' Product Knowledge, and Consumers' Purchase Intention in the E-Commerce Environment. In 37th Annual IEEE Computer Software and Applications Conference, COMPSAC 2013, Kyoto, Japan, July 22-26, 2013. pages 282-283, IEEE Computer Society, 2013. [doi]
@inproceedings{WangWYX13,
title = {The Relationships among Presentation Mode, Product Type, Consumers' Product Knowledge, and Consumers' Purchase Intention in the E-Commerce Environment},
author = {Yu-Min Wang and Yi-Shun Wang and Ching-Hsuan Yeh and Min-Quan Xie},
year = {2013},
doi = {10.1109/COMPSAC.2013.49},
url = {http://doi.ieeecomputersociety.org/10.1109/COMPSAC.2013.49},
researchr = {https://researchr.org/publication/WangWYX13},
cites = {0},
citedby = {0},
pages = {282-283},
booktitle = {37th Annual IEEE Computer Software and Applications Conference, COMPSAC 2013, Kyoto, Japan, July 22-26, 2013},
publisher = {IEEE Computer Society},
isbn = {978-0-7695-4986-6},
}