The impact research of online reviews' sentiment polarity presentation on consumer purchase decision

Qi Wang, Lin Wang, Xiaohang Zhang, Yunxia Mao, Peng Wang. The impact research of online reviews' sentiment polarity presentation on consumer purchase decision. IT & People, 30(3):522-541, 2017. [doi]

Authors

Qi Wang

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Lin Wang

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Xiaohang Zhang

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Yunxia Mao

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Peng Wang

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