Does a big Duchenne smile really matter on e-commerce websites? An eye-tracking study in China

Qiuzhen Wang, Zhengmin Xu, Xiling Cui, Lei Wang, Chang Ouyang. Does a big Duchenne smile really matter on e-commerce websites? An eye-tracking study in China. Electronic Commerce Research, 17(4):609-626, 2017. [doi]

Abstract

Abstract is missing.