Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength

Xiaorong Wang, Feng Xu, Xin (Robert) Luo, Lifang Peng. Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength. Decision Support Systems, 156:113741, 2022. [doi]

Abstract

Abstract is missing.