Jun Wang, Shuai Yuan. Real-Time Bidding: A New Frontier of Computational Advertising Research. In Xueqi Cheng, Hang Li, Evgeniy Gabrilovich, Jie Tang, editors, Proceedings of the Eighth ACM International Conference on Web Search and Data Mining, WSDM 2015, Shanghai, China, February 2-6, 2015. pages 415-416, ACM, 2015. [doi]
Abstract is missing.