Impact of product customization level on consumer's word-of-mouth behaviors and contents: a field study

Xiaolun Wang, Xiaofeng Yu, Fan Feng, Peijian Song. Impact of product customization level on consumer's word-of-mouth behaviors and contents: a field study. IT & People, 36(7):2914-2940, 2023. [doi]

Authors

Xiaolun Wang

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Xiaofeng Yu

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Fan Feng

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Peijian Song

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