Xiaolun Wang, Xiaofeng Yu, Fan Feng, Peijian Song. Impact of product customization level on consumer's word-of-mouth behaviors and contents: a field study. IT & People, 36(7):2914-2940, 2023. [doi]
@article{WangYFS23,
title = {Impact of product customization level on consumer's word-of-mouth behaviors and contents: a field study},
author = {Xiaolun Wang and Xiaofeng Yu and Fan Feng and Peijian Song},
year = {2023},
doi = {10.1108/ITP-06-2021-0482},
url = {https://doi.org/10.1108/ITP-06-2021-0482},
researchr = {https://researchr.org/publication/WangYFS23},
cites = {0},
citedby = {0},
journal = {IT & People},
volume = {36},
number = {7},
pages = {2914-2940},
}