Jun Wang, Yu Yang 0001, Qi Liu 0003, Zheng Fang, Shujuan Sun, Yabo Xu. An Empirical Study of User Engagement in Influencer Marketing on Weibo and WeChat. IEEE Trans. Comput. Social Systems, 10(6):3228-3240, December 2023. [doi]
@article{WangYLFSX23,
title = {An Empirical Study of User Engagement in Influencer Marketing on Weibo and WeChat},
author = {Jun Wang and Yu Yang 0001 and Qi Liu 0003 and Zheng Fang and Shujuan Sun and Yabo Xu},
year = {2023},
month = {December},
doi = {10.1109/TCSS.2022.3204177},
url = {https://doi.org/10.1109/TCSS.2022.3204177},
researchr = {https://researchr.org/publication/WangYLFSX23},
cites = {0},
citedby = {0},
journal = {IEEE Trans. Comput. Social Systems},
volume = {10},
number = {6},
pages = {3228-3240},
}