An Empirical Study of User Engagement in Influencer Marketing on Weibo and WeChat

Jun Wang, Yu Yang 0001, Qi Liu 0003, Zheng Fang, Shujuan Sun, Yabo Xu. An Empirical Study of User Engagement in Influencer Marketing on Weibo and WeChat. IEEE Trans. Comput. Social Systems, 10(6):3228-3240, December 2023. [doi]

Abstract

Abstract is missing.