Influence of Customer Identification on Online Usage and Purchasing Behaviors in Social Commerce

Tien Wang, Ralph Keng-Jung Yeh, David C. Yen. Influence of Customer Identification on Online Usage and Purchasing Behaviors in Social Commerce. International Journal of Human-Computer Interaction, 31(11):805-814, 2015. [doi]

Authors

Tien Wang

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Ralph Keng-Jung Yeh

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David C. Yen

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