Influence of Customer Identification on Online Usage and Purchasing Behaviors in Social Commerce

Tien Wang, Ralph Keng-Jung Yeh, David C. Yen. Influence of Customer Identification on Online Usage and Purchasing Behaviors in Social Commerce. International Journal of Human-Computer Interaction, 31(11):805-814, 2015. [doi]

@article{WangYY15-2,
  title = {Influence of Customer Identification on Online Usage and Purchasing Behaviors in Social Commerce},
  author = {Tien Wang and Ralph Keng-Jung Yeh and David C. Yen},
  year = {2015},
  doi = {10.1080/10447318.2015.1067481},
  url = {http://dx.doi.org/10.1080/10447318.2015.1067481},
  researchr = {https://researchr.org/publication/WangYY15-2},
  cites = {0},
  citedby = {0},
  journal = {International Journal of Human-Computer Interaction},
  volume = {31},
  number = {11},
  pages = {805-814},
}