Rethink Targeting: Detect 'Smart Cheating' in Online Advertising through Causal Inference

Pengyuan Wang, Dawei Yin, Jian Yang, Yi Chang, Marsha Meytlis. Rethink Targeting: Detect 'Smart Cheating' in Online Advertising through Causal Inference. In Aldo Gangemi, Stefano Leonardi, Alessandro Panconesi, editors, Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume. pages 133-134, ACM, 2015. [doi]

Abstract

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