Lei Wang, Mingjiang Ye, Yu Zou. A language model approach to capture commercial intent and information relevance for sponsored search. In Craig Macdonald, Iadh Ounis, Ian Ruthven, editors, Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011. pages 599-604, ACM, 2011. [doi]
@inproceedings{WangYZ11-5,
title = {A language model approach to capture commercial intent and information relevance for sponsored search},
author = {Lei Wang and Mingjiang Ye and Yu Zou},
year = {2011},
doi = {10.1145/2063576.2063665},
url = {http://doi.acm.org/10.1145/2063576.2063665},
researchr = {https://researchr.org/publication/WangYZ11-5},
cites = {0},
citedby = {0},
pages = {599-604},
booktitle = {Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011},
editor = {Craig Macdonald and Iadh Ounis and Ian Ruthven},
publisher = {ACM},
isbn = {978-1-4503-0717-8},
}