A language model approach to capture commercial intent and information relevance for sponsored search

Lei Wang, Mingjiang Ye, Yu Zou. A language model approach to capture commercial intent and information relevance for sponsored search. In Craig Macdonald, Iadh Ounis, Ian Ruthven, editors, Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011. pages 599-604, ACM, 2011. [doi]

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