Ke-ji Wang, Ming-li Zhang, Qing-min Kong. Research on basic forms and distribution of relationship benefits in customer loyalty programs: Based on relational bonds. In Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics, Qingdao, China, October 8-10, 2014. pages 102-107, IEEE, 2014. [doi]
@inproceedings{WangZK14,
title = {Research on basic forms and distribution of relationship benefits in customer loyalty programs: Based on relational bonds},
author = {Ke-ji Wang and Ming-li Zhang and Qing-min Kong},
year = {2014},
doi = {10.1109/SOLI.2014.6960701},
url = {https://doi.org/10.1109/SOLI.2014.6960701},
researchr = {https://researchr.org/publication/WangZK14},
cites = {0},
citedby = {0},
pages = {102-107},
booktitle = {Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics, Qingdao, China, October 8-10, 2014},
publisher = {IEEE},
}