Sasa Wang, Kem Z. K. Zhang, Matthew K. O. Lee. Developing Consumers' Brand Loyalty in Companies' Microblogs: The Roles of Social- and Self- Factors. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 81, 2013. [doi]
@inproceedings{WangZL13-14,
title = {Developing Consumers' Brand Loyalty in Companies' Microblogs: The Roles of Social- and Self- Factors},
author = {Sasa Wang and Kem Z. K. Zhang and Matthew K. O. Lee},
year = {2013},
url = {http://aisel.aisnet.org/pacis2013/81},
researchr = {https://researchr.org/publication/WangZL13-14},
cites = {0},
citedby = {0},
pages = {81},
booktitle = {17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013},
editor = {Jae-Nam Lee and Ji-Ye Mao and James Y. L. Thong},
}