Sasa Wang, Kem Z. K. Zhang, Matthew K. O. Lee. Developing Consumers' Brand Loyalty in Companies' Microblogs: The Roles of Social- and Self- Factors. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 81, 2013. [doi]
Abstract is missing.