Can loyalty be pursued and achieved? An extended RFD model to understand and predict user loyalty to mobile apps

Chuang Wang, Rongxin Zhou, Matthew K. O. Lee. Can loyalty be pursued and achieved? An extended RFD model to understand and predict user loyalty to mobile apps. JASIS, 72(7):824-838, 2021. [doi]

Authors

Chuang Wang

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Rongxin Zhou

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Matthew K. O. Lee

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