Effect of online review sentiment on product sales: The moderating role of review credibility perception

Qiang Wang, Wen Zhang, Jian Li, Feng Mai, Zhenzhong Ma. Effect of online review sentiment on product sales: The moderating role of review credibility perception. Computers in Human Behavior, 133:107272, 2022. [doi]

Authors

Qiang Wang

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Wen Zhang

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Jian Li

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Feng Mai

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Zhenzhong Ma

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